Us online gurus like to joke, "If you’ve got something to hide, put it on the second page of Google search results." That's because the average web user is far more likely to click one of the first few results of an Internet search, and almost completely unlikely to venture much further than that.
Enter Google AdWords, a simple system for pinpointing web traffic by using keywords to make your website top of the pile every time. How does it work? Well, let's say you're a florist based in Sandton: if someone searches for "Sandton flower delivery", an ad for your business will pop up next to the results, greatly increasing the chances that your website is the one they order those five-dozen tulips from.
This clever system is also a cost-effective one as you only pay for one of your ads when someone clicks on it, and you can budget even further by deciding how often your ads appear (and therefore how much they'll set you back). Extensive monthly reports will also ensure you know exactly how well your AdWords are doing, allowing you or us to micromanage to get the very best results.
Adwords is Google’s online advertising platform that can help drive interested people to your website based on their search term or related content.
You create ads for your business and choose when you want them to appear on Google above or next to relevant search results.
The concept is simple, you enter words that are relevant to your product or service and Adwords shows your advert on Google when someone searches for that or related words.
Adwords lets you pick where and when you want your ads to show. So someone in your city searching for your service can see you advert, click on it and get in touch with you.
You can also place your ads on hundreds of sites that are displaying content related to your product or service.
With Adwords you set the maximum amount you are willing to spend and you only pay when someone clicks on your ad and visits your site.
About 97% ($32.2 billion) of Google’s total revenues come from online advertising.
Ads in the top position have been observed to get 10 times as many clicks as side-position ads.
For high commercial intent search queries, the top three ad spots take about 40% of the clicks on the page.
Online retail giant Amazon spent an estimated $55.2 million on AdWords advertising in 2011.
45% of searches cannot tell the difference between organic and paid search.
Consumers exposed to display ads are 155% more likely to search for brand and segment specific terms.
Businesses make and average of R2 in revenue for every R1 that they spend on AdWords.
Google Display campaigns reach 80% of global internet users. Display ads are typically made up of text or image ads.
99% of Google’s top 1000 clients run campaigns on the Display Network and YouTube.
Over 1.2 million businesses advertise on Google making use of Google Search or the Google Display Network.